Color Psychology

Assignment 19

I like how the logo is at the top left of the letterhead and how the paper is an off white.


I like how the design is on the left of the letterhead, but it also allows room for notes. 
I like how this is colorful and attractive, but not too overwhelming.

Assignment 19

Check the "Stationary Package" and  "Visual Organization" post for research. 

I like the different colors in this card and the use of black and white.

In this card, I like the simplicity and the soothing colors.

I like how this is shows the cake and is very girly and fun. 

I like the lace in this to show the girl taste, and I also like the font. 

Stationary Package

Stationary Package:
-the printed pieces that a company utilizes for communication purposes

Basic stationary package:
Business Card
-essential part of the stationary design
-forms the immediate opinion about the company
-does more than tell people how to find you
-typically includes:
   -logo
   -company name
   -employee name
   -title
   -phone number
   -fax number
   -email address
   -company address
   -web address
-design tips:
   -must be 2"x3.5"
   -horizontal OR vertical orientation
   -check for accuracy
   -check for unity...continuity among other pieces
   -typical margin is .25" to .125"

Letterhead
-a printed piece of paper used to send letters,memos, etc.
-typically includes:
  -logo
  -company name
  -company address
  -fax number
  -web address
-design tips:
  -must be 8.5" x11" (standard)
  -must be vertical orientation
  -must leave room to write the letter, memo, etc. -big empty space in middle
  -check for accuracy
  -check for unity...continuity among other pieces


Envelope design
-the packaging that contains the letter\form when being mailed
-standard #10 envelope
-typically includes:
  -logo
  -company name
  -company address
-design tips:
  -must be 9.5" x4.125"
  -horizontal or vertical orientation
  -must leave room for the recipient's address and stamp
  -check for accuracy
  -check for unity...continuity among other pieces

Assignment 18

A wordmark, word mark or logotype is a standardized text logo or graphic representation of the name of a company, institution, or product name used for purposes of identification and branding.


Colors:
-purples and blues
-beiges and navy

I lik how the bright colors and fun, swirly font is used to target the younger age group. 

In this wordmark, I like the use of colors. I like how the blue stands out more than the yellow and how the yellow is off the one side. 

I like hoe this one shows speed with the line going through the middle. 

#17 research and inspiration

Research
Visual hierarchy is the order in which the human eye perceives what it sees.


Three Trees Landscape
Colors:
-hunter green and white
-lime green and black
-hunter green and beige

Dr Gleam Dentistry
Colors:
-light blue and white
-dark blue and white









I like how the design guides you through the logo.


I think how the colors remind me of nature.

I like how they used the negative and positive space. I also like how they incorporated the teeth and smile.







I like where the words are and how they are placed.

Logotypes

Logotype: a graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition
- most commonly refereed to as LOGO

Photography and Lithography contributed in the boom of an advertising industry that integrates typography and imagery together in the page

Consultancies and trade-groups started growing rapidly

Around the 1950's Modernism turned into an artistic movement in Europe to become an international, commercialized movement in the US and elsewhere

LESS IS MORE

modernist-inspired logs proved successful in the era of mass visual communication ushered in by television, improvements, in printing technology, and digital innovations

loge design is an important area of graphic design, and one of the most difficult to perfect

have to be simple but have the ability to stand out

5 Principals of effective logo design
1.) Simple
-easily to recognize

2.) Memorable
-achieved by keeping it simple

3.) Timeless
-will this be effective in 10, 20, or 50 years?

4.) Versatile
-works across a variety of media and applications
-should be designed in vector format

5.) Appropriate
-should be appropriate for the audience

Color
Spot color-color is printed with it own ink

Pantone Matching System-system in which every printer uses these colors

choose color wisely- can illicit different feelings and emotions from the audience

color should be based on your target audience

color follows trends

2 or 3 colors at the very most

Combination mark: logo or design that includes texted and a visual

Iconic/Symbolic-compelling yet uncomplicated images that are emblematic of a particular company or product

Wordmark/Lettermark- only incorporate text
-Wordmark:whole name
-Lettermark:initials

Assignment 16 Research and Inspiration

Inspiration

I like the idea of the tree shape. It guides your eye through the different products.

I like how this one is plan, but the use of depth and pictures makes it more interesting. 

I like this design, because it uses more illustrations, which are more appealing to the eye, than type to relay the message. 

This design draws the viewer's eye in to the center. Like the one before, I like this one also, because of the use of images. The message comes across more clear and more quickly this way. 

The Roman Alphabet | 7th century BC

What was the basis of the Roman uppercase alphabet?
a variant of the greek alphabet

What were the purposes of the formal and informal styles of lettering?
formal: manuscripts and documents
informal: letters and routine types of writing



Why is the Roman alphabet the most widely used and what contributions did it make?
serifs, aligned in rows

From where did serifs originate?
stonesman added little hooks to the tips of the letters to prevent the chisel from slipping

When and where did lowercase, or minuscule, letters develop?
Latin script/ 18th century

What is a ligature and why were they utilized?
occurs when two or more graphemes are joined as a single glyph/ replace cursive

Post an example of the Roman alphabet in visual form. 

The Greek Alphabet | 800 BC

How did Greeks come in contact with the Phoenicians?
trade

How was the Greek adaptation of the alphabet different from its predecessor?
the consonants were adapted as vowels


Why is the Greek alphabet considered to be the world's first true alphabet?
it has given rise to many other alphabets

Name several similarities and differences between the Greek and modern English alphabets?similarities: uppercase and lowercase, font, serifs
differences: it was shorter, different letters 


Post an example of the Greek alphabet in visual form. 

Assignment 15

Illuminated Manuscript:
 is a manuscript in which the text is supplemented by the addition of decoration, such as decorated initials, borders (marginalia) and miniature illustrations.


Inspiration: 

I like the use of colors, ad the way the border and "D" tie in together.

I like the background. Also, I like how there is a lot going on but not too much. 

I like the idea of the vines coming from the letter.

Early Computers | 1930s - 1980s AD

What is an abacus?
able to perform simple math calculations
In 1936,  Zuse invented this type of computer?
First freely programable computer


Post a photo of the 1944 Mark Computer.
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?

used by the US navy for gunnery and ballistic calculations

Post a photo of the UNIVAC Computer.
In 1951, Eckert and Mauchly designed the first commercial computer for whom?
Census Bureau

What does UNIVAC stand for?
Universal Automatic Computer


In 1953, IBM enters the scene. What does IBM stand for?
International Business Machines


What is FORTRAN?
the IBM mathematical formula translating system


Post a photo of the first mouse.
In 1964, how did Engelbart change the way computers worked?
made them more user-freindly

What is the significance of ARPnet?
the first internet


In 1971, Intel introduced this? Post a photo of it.
first single chip microprocessor

In the same year, IBM introduced this? Post a photo of one.
memory disk

In 1973, Metcalf and Xerox created this?
the first ethernet computer network






During the next several years, the first consumer computers were marketed. Post photos of the UNIVAC Computer, Apple I, Apple II, TRS-80, Commodore PET. Label each.

UNIVAC Computer

Apple I

Apple II

TRS-80

Commodore PET

In 1981, Bill Gates and Microsoft introduced this package?
Post a photo of the Lisa computer.
MS-DOS Computer operating system

In 1983, who introduced the Lisa computer?
Apple


What is GUI?

Graphical User Interface


Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
GUI/Apple Macintosh Computer

The commercial only ran one time. When?
Superbowl


In response to the Apple GUI, Gates and Microsoft introduced this?
Windows Operating System


Two men are known for their development of the Apple I computer. Who are they?
Steve Jobs (chief executive officer of Apple Inc.) and Steve Wozniak (full-time employment)


When was the internet that we know, world wide web, developed and introduced?
1979-1991


Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"?
international "hidden features

Where do you think computers will take us in the next 10 years?
everything will be on computers/no paper

Photography | 1839 - 1960s AD

Until the 1880s, how were news stories illustrated?
-printing press

What is a camera obscura?
-a way to absubrb light 

Post an example of a camera obscura.
How did scholars and artists utilize the camera obscure?-safe observation of solar eclipses and the phases of the moon

From where did the photographic camera develop?
-portable box

Who first used the term "photography"? Where was is derived from?
-Sir John Hershel/ the greek words for light and writing 

Post an the first photograph.  
Who is credited with making the first successful photograph?-Joseph Niepece 

Post an example of a Daguerreotype image.
Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?-Daguerre/ good, but expensive 

Post an example of a Calotype image.
Who invented the Calotype process? What are the advantages and disadvantages of the process?
-William Fox Talbot/ very modernized, but bad quality

Post an example of a Wet Collodion Process image.
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
-Frederick Scott Archer. reduced exposure, but expensive

Post an example of a Dry Plate Process image.
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
-Richard Maddox/ good, but still too complicated for the public

Who is George Eastman? What company did he establish? 
-invented roll film/ Kodak 

Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
-they could send the camera roll in

What is Edwin Land best known for? What company did he establish?
-patenting polarized light filters/ Polaroid Corporation 

Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?
-60 seconds

What was Eadweard Muybridge known for?
-paved the way for motion picture photography 

Post a photo of the Zoopraxiscope.
What is the Zoopraxiscope?
-used to project a series of images in a successive phases of motion 

Post a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?-put cameras in place of each line 

In 1880s, the development of the motion picture camera allowed this?
-individual images to be captured and stored on a single film reel 

Post a photo of a motion picture projector.
What is a motion picture projector?
-shine a ligth through the film and magnify the "moving picture" ontp a screen for an audience 

The Linotype Machine | 1886 AD

Who is credited with the invention of the typewriter?
-Christopher Sholes

What is a "stenographer"?
-records words that a spoken 

Post an example of Shole's typewriter.
Why did Sholes send a prototype of his typewriter to Clephane?

After the typewriter began production, why did Clephane pursue another machine?
-He wanted to improve it

Who spent a year redesigning Clephane's typesetting machine?
-Mergenthaler

What is meant by "typesetting"?
-one the would bridge the gap between the typewriter and the printed page 

Post an example of Linotype Machine.
How does the Linotype Machine differ from the typewriter?
-typed mechanically rather than by hand

How did this machine change the newspaper industry?
-allowed them to type quicker

Post an example of a Linotype keyboard.
How did the keyboard of the Linotype Machine differ from keyboards that we use today?
-had the same alphabet arrangement twice

Post an example of a Linotype slug.
What is a slug?
-the assembled line of type

Post an example of a person operating a Linotype Machine.
Why is the Linotype Machine the greatest advanced in printing since movable type?

-things are abled to be completed faster