Logotypes

Logotype: a graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition
- most commonly refereed to as LOGO

Photography and Lithography contributed in the boom of an advertising industry that integrates typography and imagery together in the page

Consultancies and trade-groups started growing rapidly

Around the 1950's Modernism turned into an artistic movement in Europe to become an international, commercialized movement in the US and elsewhere

LESS IS MORE

modernist-inspired logs proved successful in the era of mass visual communication ushered in by television, improvements, in printing technology, and digital innovations

loge design is an important area of graphic design, and one of the most difficult to perfect

have to be simple but have the ability to stand out

5 Principals of effective logo design
1.) Simple
-easily to recognize

2.) Memorable
-achieved by keeping it simple

3.) Timeless
-will this be effective in 10, 20, or 50 years?

4.) Versatile
-works across a variety of media and applications
-should be designed in vector format

5.) Appropriate
-should be appropriate for the audience

Color
Spot color-color is printed with it own ink

Pantone Matching System-system in which every printer uses these colors

choose color wisely- can illicit different feelings and emotions from the audience

color should be based on your target audience

color follows trends

2 or 3 colors at the very most

Combination mark: logo or design that includes texted and a visual

Iconic/Symbolic-compelling yet uncomplicated images that are emblematic of a particular company or product

Wordmark/Lettermark- only incorporate text
-Wordmark:whole name
-Lettermark:initials