target audience
-Who you are directing your design to
message
-an expressed idea in dome form
work ethic
-How well you work in class (how much you care)
employability skills
-skills that make you gain importance in the company
20/20 Rule
-20 min at computer
-look away for 20 sec
Right-To-Know Laws
-laws that make you aware of the hazardous things you are working with
icon
-a symbol used to represent something in a different way
vector-based graphics
-pictures created by lines, curves, and shapes
specs/specifications of a project
-the requirements of the project
dialog box (within an application)
-a separate window that pops up expressing a message to the user from the computer
palette (within an application)
-a window to change the default color, font, size, etc.
guidelines
- used while making your design for measurements
extensions
-lengthening something
contextual menu
-the use of different layers in order to create your design
clipping mask
- using on a section of your design and hiding the rest
hue
-color
primary colors
-3 main colors: red, yellow, and blue
secondary colors
-Product when you mixed 2 primary colors together: orange, green, and violet
tertiary colors
-When a primary and secondary color is mixed: Red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet
neutral colors
-Colors with low saturation: browns, whites, blacks, and grays
continuous tone image
-An image where all variations of color can be represented
resolution
-Amount of pixels within an image
file size
-the actual amount of disc space consumed by the file
typography
-the art of expressing ideas through a selection appropriate typefaces
typeface
-distinctive designs of visual symbols that are used to compost a printed image/design
serif
-smaller lines to finish off a main stroke of a letter, usually at the top and bottom of a character
body type
-type sizes that range from 4 pt through 12 pt type
display type
types above 12 pt.
reverse type
-white type on a solid black or darker color background
point size
-the vertical measurement used to identify the size of a typeface
ligatures
-occurs where two or more graphemes are joined as a single glyph.
ampersand
-s a logogram representing the conjunction word "and"
small caps
-are uppercase(capital) characters set at the same height and weight as surrounding lowercase(small) letters or text figures.
lowercase
-little letters
uppercase
-big letters
flush left
-All of the text aligns to the left
flush right
-Text is aligned to the right
centered
-Text centered on the page/ text box/ very formal
justified
-aligned on the left and on the right
lining
-Numbers that are all the same height
nonlining
-Numbers that don't line up
leading
-Space in between lines of type
Margin
-White space around the edges of your document
*Important things in indesign are inside of the margins
Kerning
-adjusting the space in between individual characters
tracking
-allows you to adjust spacing between characters as a whole
concept
- something formed in one's mind
final product
-end result; how we ultimately communicate to our audience
thumbnail
-a quick sketch to get thoughts out of your mind and onto paper
initial cap
-larger decorative capital letters at the beginning of text or paragraph
