I like the idea of the tree shape. It guides your eye through the different products.
I like how this one is plan, but the use of depth and pictures makes it more interesting.
I like this design, because it uses more illustrations, which are more appealing to the eye, than type to relay the message.
This design draws the viewer's eye in to the center. Like the one before, I like this one also, because of the use of images. The message comes across more clear and more quickly this way.
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