Color Psychology

Assignment 19

I like how the logo is at the top left of the letterhead and how the paper is an off white.


I like how the design is on the left of the letterhead, but it also allows room for notes. 
I like how this is colorful and attractive, but not too overwhelming.

Assignment 19

Check the "Stationary Package" and  "Visual Organization" post for research. 

I like the different colors in this card and the use of black and white.

In this card, I like the simplicity and the soothing colors.

I like how this is shows the cake and is very girly and fun. 

I like the lace in this to show the girl taste, and I also like the font. 

Stationary Package

Stationary Package:
-the printed pieces that a company utilizes for communication purposes

Basic stationary package:
Business Card
-essential part of the stationary design
-forms the immediate opinion about the company
-does more than tell people how to find you
-typically includes:
   -logo
   -company name
   -employee name
   -title
   -phone number
   -fax number
   -email address
   -company address
   -web address
-design tips:
   -must be 2"x3.5"
   -horizontal OR vertical orientation
   -check for accuracy
   -check for unity...continuity among other pieces
   -typical margin is .25" to .125"

Letterhead
-a printed piece of paper used to send letters,memos, etc.
-typically includes:
  -logo
  -company name
  -company address
  -fax number
  -web address
-design tips:
  -must be 8.5" x11" (standard)
  -must be vertical orientation
  -must leave room to write the letter, memo, etc. -big empty space in middle
  -check for accuracy
  -check for unity...continuity among other pieces


Envelope design
-the packaging that contains the letter\form when being mailed
-standard #10 envelope
-typically includes:
  -logo
  -company name
  -company address
-design tips:
  -must be 9.5" x4.125"
  -horizontal or vertical orientation
  -must leave room for the recipient's address and stamp
  -check for accuracy
  -check for unity...continuity among other pieces

Assignment 18

A wordmark, word mark or logotype is a standardized text logo or graphic representation of the name of a company, institution, or product name used for purposes of identification and branding.


Colors:
-purples and blues
-beiges and navy

I lik how the bright colors and fun, swirly font is used to target the younger age group. 

In this wordmark, I like the use of colors. I like how the blue stands out more than the yellow and how the yellow is off the one side. 

I like hoe this one shows speed with the line going through the middle. 

#17 research and inspiration

Research
Visual hierarchy is the order in which the human eye perceives what it sees.


Three Trees Landscape
Colors:
-hunter green and white
-lime green and black
-hunter green and beige

Dr Gleam Dentistry
Colors:
-light blue and white
-dark blue and white









I like how the design guides you through the logo.


I think how the colors remind me of nature.

I like how they used the negative and positive space. I also like how they incorporated the teeth and smile.







I like where the words are and how they are placed.

Logotypes

Logotype: a graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition
- most commonly refereed to as LOGO

Photography and Lithography contributed in the boom of an advertising industry that integrates typography and imagery together in the page

Consultancies and trade-groups started growing rapidly

Around the 1950's Modernism turned into an artistic movement in Europe to become an international, commercialized movement in the US and elsewhere

LESS IS MORE

modernist-inspired logs proved successful in the era of mass visual communication ushered in by television, improvements, in printing technology, and digital innovations

loge design is an important area of graphic design, and one of the most difficult to perfect

have to be simple but have the ability to stand out

5 Principals of effective logo design
1.) Simple
-easily to recognize

2.) Memorable
-achieved by keeping it simple

3.) Timeless
-will this be effective in 10, 20, or 50 years?

4.) Versatile
-works across a variety of media and applications
-should be designed in vector format

5.) Appropriate
-should be appropriate for the audience

Color
Spot color-color is printed with it own ink

Pantone Matching System-system in which every printer uses these colors

choose color wisely- can illicit different feelings and emotions from the audience

color should be based on your target audience

color follows trends

2 or 3 colors at the very most

Combination mark: logo or design that includes texted and a visual

Iconic/Symbolic-compelling yet uncomplicated images that are emblematic of a particular company or product

Wordmark/Lettermark- only incorporate text
-Wordmark:whole name
-Lettermark:initials