Stationary Package:
-the printed pieces that a company utilizes for communication purposes
Basic stationary package:
Business Card
-essential part of the stationary design
-forms the immediate opinion about the company
-does more than tell people how to find you
-typically includes:
-logo
-company name
-employee name
-title
-phone number
-fax number
-email address
-company address
-web address
-design tips:
-must be 2"x3.5"
-horizontal OR vertical orientation
-check for accuracy
-check for unity...continuity among other pieces
-typical margin is .25" to .125"
Letterhead
-a printed piece of paper used to send letters,memos, etc.
-typically includes:
-logo
-company name
-company address
-fax number
-web address
-design tips:
-must be 8.5" x11" (standard)
-must be vertical orientation
-must leave room to write the letter, memo, etc. -big empty space in middle
-check for accuracy
-check for unity...continuity among other pieces
Envelope design
-the packaging that contains the letter\form when being mailed
-standard #10 envelope
-typically includes:
-logo
-company name
-company address
-design tips:
-must be 9.5" x4.125"
-horizontal or vertical orientation
-must leave room for the recipient's address and stamp
-check for accuracy
-check for unity...continuity among other pieces
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