Tuesday, April 24, 2012

Stationary Package

Stationary Package:
-the printed pieces that a company utilizes for communication purposes

Basic stationary package:
Business Card
-essential part of the stationary design
-forms the immediate opinion about the company
-does more than tell people how to find you
-typically includes:
   -logo
   -company name
   -employee name
   -title
   -phone number
   -fax number
   -email address
   -company address
   -web address
-design tips:
   -must be 2"x3.5"
   -horizontal OR vertical orientation
   -check for accuracy
   -check for unity...continuity among other pieces
   -typical margin is .25" to .125"

Letterhead
-a printed piece of paper used to send letters,memos, etc.
-typically includes:
  -logo
  -company name
  -company address
  -fax number
  -web address
-design tips:
  -must be 8.5" x11" (standard)
  -must be vertical orientation
  -must leave room to write the letter, memo, etc. -big empty space in middle
  -check for accuracy
  -check for unity...continuity among other pieces


Envelope design
-the packaging that contains the letter\form when being mailed
-standard #10 envelope
-typically includes:
  -logo
  -company name
  -company address
-design tips:
  -must be 9.5" x4.125"
  -horizontal or vertical orientation
  -must leave room for the recipient's address and stamp
  -check for accuracy
  -check for unity...continuity among other pieces

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