Define principles of design?
concepts used to arrange the structural elements of a composition What do the principles of design affect?expressive content of the work
What is the principle of repetition?
repeating some aspect or element if the design throughout the entire document
Describe ways that the principle of repetition helps the composition/audience?
-acts as a visual key that ties the piece together
-controls the reader's eye and helps keep the attention
What are ways that you can incorporate repetition into your designs?-patterns, bold font, thick lines
What should you avoid when working with repetition?
dont repeat too much
What is the principle of proportion/scale?
the relative size and scale of various elements in a design
What is the most universal standard of measure when judging size?
the human body
How can the principle of proportion/scale be used as an attention getter?
unusual or unexpected scale
What is the principle of balance?
the distribution of heavy and light elements on the page
Which kinds of elements/shapes visually weigh heavier/greater?
larger elements
What is another name for symmetrical balance?
formal balance
Define symmetrical balance?
when the weight of a composition is evenly around a central vertical or horizontal axis
What is another name for asymmetrical balance?
informal balance
Define asymmetrical balance?
the weight of a composition is not evenly distributed around the axis
What is the principle of emphasis?
stressig of a particular are of focus rather than the maze of equal importance
What happens to a design that has no focus?
nothing stands out
What is a focal point and how is it created?
area where the eye tends to go to first/ making an element dominant with all other areas contributing but subordinate
How many components of a composition can be a focal point?
1
What ways can emphasis be created in a design?largest, brightest, darkest, or most complex
What is the principle of unity?
the wholeness of the composition
What three ways can unity be obtained?
1.Put objects close to each other
2.Make things similar
3.Direct vision by a line that travels around a design
What is the principle of variety?
differences and diversity
What ways can a designer add variety to a design?
texture, color, and shapes
Why is it important to find the right balance between unity and variety?
to have a successful and effective design
What is figure?
a form, silhouette, or a shape
What is another name for figure?
positive space
What is ground?
the surrounding area
What is another name for ground?
negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
abstract relationship between the visual elements/ how they work together
Why must a designer consider the composition as a whole?
it is a mistake to only plan the figure
What is the principle of rhythm?
continuity, reassurance, or organized movement in pace and time
How is rhythm achieved?the orderly repetition of any element, line, shape, value (tone), texture
What three ways can rhythm occur in a design?
1.intervals between elements
2.more organic flowers
3.sequence of shapes
How does rhythm help a composition/design?
deliver the message/ also adds life
What is the principle of contrast?
occurs when 2 related elements are different
How can contrast help a design?
can draw the viewers eye into the piece
What is wrong with having too much or too little contrast in a design?
too little- becomes monotonous/ too much- can be confusing What is the key to working with contrast?
make sure the differences are obvious
What are some common ways of creating contrast?
size, value, color, type, texture, shape, alignment, direction, and movement
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