Logotype: a graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition
- most commonly refereed to as LOGO
Photography and Lithography contributed in the boom of an advertising industry that integrates typography and imagery together in the page
Consultancies and trade-groups started growing rapidly
Around the 1950's Modernism turned into an artistic movement in Europe to become an international, commercialized movement in the US and elsewhere
LESS IS MORE
modernist-inspired logs proved successful in the era of mass visual communication ushered in by television, improvements, in printing technology, and digital innovations
loge design is an important area of graphic design, and one of the most difficult to perfect
have to be simple but have the ability to stand out
5 Principals of effective logo design
1.) Simple
-easily to recognize
2.) Memorable
-achieved by keeping it simple
3.) Timeless
-will this be effective in 10, 20, or 50 years?
4.) Versatile
-works across a variety of media and applications
-should be designed in vector format
5.) Appropriate
-should be appropriate for the audience
Color
Spot color-color is printed with it own ink
Pantone Matching System-system in which every printer uses these colors
choose color wisely- can illicit different feelings and emotions from the audience
color should be based on your target audience
color follows trends
2 or 3 colors at the very most
Combination mark: logo or design that includes texted and a visual
Iconic/Symbolic-compelling yet uncomplicated images that are emblematic of a particular company or product
Wordmark/Lettermark- only incorporate text
-Wordmark:whole name
-Lettermark:initials